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Raised in a rich household, it's not fully Cheryl's fault she embraces the typical mean girl/queen bee persona, as she was neglected by her parents during her childhood. She often walks around school as if it belongs to her, and she won't hesitate to contest anyone who believes differently, thriving off the fear and intimidation she traffics in from her fellow classmates. Cheryl's more notable personality traits typically consist of her being shallow, confident, yet compassionate for those close to her. She portrays herself as very self-absorbed, in order to mask her insecurities. First and foremost, Cheryl's biggest concern usually falls on her appearance. She's rarely ever thinking about anyone other than herself, though her brother, Jason, was the exception to this, as is her girlfriend, Toni. She genuinely loved her brother. Because Cheryl was brought up in such a wealthy home, some tend to think of her as snobby and arrogant - the epitome of Northside privilege. As such, at times, Cheryl is not as horrid as she would like people to believe. She can be kind, and she does have a softer side, although she hardly ever shows it due to the fear of being hurt. Aside from her relationship with her brother, she also appears to have a very close friendship with Josie McCoy. The two girls are seemingly best friends, if not very close. When one calls in a favor, the other won't hesitate to assist. Following the discovery that Jason was killed by their father and then Clifford's subsequent suicide, Cheryl's mental state took a drastic turn for the worst. With two people gone from her immediate family, it left her distraught and incapable of continuing with life. Because of this, Cheryl attempted to take her own life at Sweetwater River, though her attempt was unsuccessful due to Archie intervening. After Archie saved her, Cheryl realized she did not have a need to take her own life. Although, she later recovered mentally, the crumbling of her family was too much for Cheryl to handle. She could barely withstand being at Thornhill, as it created too much instability for her because so many terrible memories were housed there. To start over, she burned the Blossom mansion to the ground and subsequently moved to Thistlehouse with her mother. With the fall of Thornhill came a new start, and no one truly knew how the fire started besides her mother and herself. After Penelope was admitted to the Riverdale General Hospital after having sustained injuries, Cheryl blackmailed and threatened her mother, telling her that if she told the authorities about how the fire started, she would expose what really happened in the barn with her father. Cheryl was done with how her parents treated her her, and as a result, a darker, more assertive side of Cheryl came to light and declared that she was no longer going to take any more of it. She has been known to go to great lengths in order to achieve her goals, though she manages to hide this behind an innocent enough smile. When Cheryl discovered that Chuck Clayton had feelings for Josie, Cheryl did everything in her power to prevent Josie from getting close to Chuck, as she wanted Josie all to herself. She framed Chuck using a pig's heart to scare Josie. With Chuck's history, this made the task easier for Cheryl to paint a menacing picture of him to Josie. Cheryl eventually realized how dark and twisted her actions were, and apologized to Josie for doing such a horrible thing. Cheryl eventually becomes a consistent and reliable source of comfort, support and knowledge to all of her friends, and saved and helped every character on the show at least once in their time of need, including bring many of them back to life. In the 1950s, she was an activist and an ally, often supporting and helping people society, the school and her parents discriminated against. She helped Betty and Toni read their poem about Emmett Till, she got Toni the funds to start Riverdale High's first Black literary club, Black Athena, she quit the Vixens when she refused to out the gay students at school to her father, and she helped Jughead bring down her parents, who were Russian spies.