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Veronica was a student at Riverdale High School and member of the River Vixens. She moved from New York to her mother's hometown of Riverdale after her father's arrest and subsequent incarceration. She struggled to find the truth behind her father's loyalties and intentions as well as feared what would happen once he was released. Upon her arrival in Riverdale, Veronica sought to reform herself into a better person and befriended Betty in the process. She was also in a relationship with Archie, but the pair called it quits on a few occasions, but in the end always get back together. During their second breakup, she had a fling with Reggie while Archie dated Josie. When Fred Andrews was shot, Veronica looked at her parents as prime suspects, accusing them of hiring a hit man to kill Fred due to his refusal of selling his shares of the company upon Hermione's request. With the discovery of her parents' secret purchase of Pop's Chock'lit Shoppe, Veronica was able persuade them into granting her a more involved role in Lodge Industries. Not long after being accepted into her father's inner circle, Veronica would soon realize the truth behind his intentions for Riverdale and how he handled his business dealings. His actions later went on to effect how people viewed Veronica as she had lied to many of them. Determined to make up for her father's wrongdoings, Veronica attempted to stop his monopolizing of the Southside. She did this by purchasing the Whyte Wyrm and later using it to cut a deal with her father for the Chock'lit Shoppe in exchange. Hiram agreed to make the exchange, but as a result of this, he also stripped Veronica of all her duties to Lodge Industries, as well as cutting her off completely from using his money. This was but one of many deeper rooted feuds between Veronica and her father. Veronica was the proud owner of the Chock'lit shop as well as the founder of La Bonne Nuit until returning ownership to Pop Tate before leaving for college. Along with Riverdale, Veronica also parted ways with Archie after learning that he and Betty kissed during Hedwig. So, she left for Barnard and Archie enlisted in the Army. Seven years later, Veronica returned to Riverdale, married to controlling fellow stockbroker Chad Gekko, after being summoned by Archie. When her feelings for Archie re-manifested, Veronica sought to divorce Chad, only to be blackmailed into helping bail him out of a botched Ponzi scheme. And so, she opened a new jewelry store, Pearls and Posh, to help supplement funds with Reggie's help, At the same time she was simultaneously foiling Hiram’s plans to mine palladium. In the divorce proceedings, Veronica revealed that Chad had tried to kill Archie but this attempt was unsuccessful. After divorcing Chad and being forced to kill him in self-defense, Veronica and Archie briefly resumed their romance, only for them to break up for good upon realizing that they’re on separate life paths. After working with the town to exile her father, Veronica opened an illegal casino and developed a romantic relationship with Reggie.